Adobe Media Optimzer(AMO) is a programmatic ad buying solution that helps you forecast the best mix of search, display, and social ads based on your budget. It also automates the execution of your media plan and helps you find the best way to deliver relevant content to your high-value audiences. AMO Social ad mangement allows customers to create, manage, and optimize social ad campaigns on Facebook and Instagram.
I was assigned to redesign the AMO social workflow including campaign grid, campaign creation, workspace, and more. My objective was reimagining how a modern day, real-time bidding, advertising platform should work. I was creating the new vision and path to a successful future by focusing on the core features our users need, and finding the right balance of complecity and simplicity. Please contact me directly for more information.